Make Auto Insurance Ads That Convert

Advertising auto insurance is an expensive business — especially in such a GEO as the United States, where the cost of a thousand impressions and/or clicks simply cannot be low by default. The best way to avoid wasting money on obviously ineffective creatives and ad texts is to find those that are relevant and have already proven their effectiveness.

Spy services as a tool for finding and analyzing competitors ads

To study competitors’ advertising, it’s not necessary to resort to complex analytical or marketing tools. Spying — that is, collecting and studying thematic advertisements — can be done with a much simpler instrument: a spy tool.

Spy services collect ad creatives and display them in search results (almost the same way search engines show websites by query).

The output includes not only the ad itself, but also important information about it:

• Link;
• Placements;
• Number of views;
• Duration of activity in days;
• Ad statistics — number of impressions, gender and age of the target audience (the latter is available only for EU ads);
• The Fan Page from which the ad was launched.

Spy tools not only allow you to gather a database of source materials for your own advertising but also provide an approximate understanding of how effective competitors’ creatives are. Spying also gives a general overview of market realities in a particular country.

Spy services in the insurance space: how to search for creatives, filter the results, and select working ads?

To begin with, it is necessary to find at least some English-language advertising for the U.S. that relates to insurance. This is needed not so much to gather source materials as to collect keywords more fully.
In general, keywords for searching ads can be gathered using Google suggestions or even with AI chats (ChatGPT, Gemini, Grok, etc.). But if you collect keys this way, you’ll end up with many ineffective queries that will produce irrelevant ads. To get the maximum number of targeted ads, you first need to study which phrases are used in commercial ads.

To find the first ads on the topic of auto insurance, we first use obvious queries that suggest themselves:

• auto insurance;
• car insurance.

We also set targeting to the United States and won’t set any other filters. We will conduct spying using the Tyver spy tool. We immediately apply sorting by ad reach and days of activity. Sorting by views and duration of rotation is necessary to identify the most attention-grabbing and effective ads. Further keywords are best collected precisely from effective creatives.

Now we open the top ads, study the wording, and on their basis gather keywords for further search.

Having combed through ads on the topic of auto insurance in the U.S., you can get many additions to the keyword “car insurance”:

• +quotes;
• +$39/month;
• +59/month;
• +compare prices;
• +affordable;
• +trucks;
• +full coverage;
• +save.

Next, we combine these phrases with the keyword “auto insurance” and get new ad results. For example, let’s run a search with the keyword “auto insurance affordable.”

For this key, creatives appear that were not shown for the queries “auto insurance” and “car insurance.”
Manual keyword collection has a significant plus: in the process you will, willy-nilly, carefully study many creatives and you will form a general picture.

How else can you improve the accuracy and usefulness of search results (besides keyword queries)?

The accuracy and usefulness of search results represent the share of creatives that actually belong to your niche and can be used as a foundation for creating your own ads. These indicators can be improved by using the same keywords but filtering the results by other parameters.

Let’s take a broad query like “auto insurance”, which often shows not only targeted ads but also news, stories, and blog posts. To leave only commercial advertisements, you should apply a filter by link identifiers — these are usually used to track ad performance.

You need to set this filter in the “In link” field. For example, insert the identifier “sub” there.

As a result, almost the entire output will consist of targeted ads — valuable source materials for creating your own advertisements.

If sub doesn’t help to filter the output, you can use other identifiers as well:

• pixel=
• pixel_id=
• utm_source=
• affiliate_id=
• site_source_name
• campaign.id
• adset.id
• ad.id

Another filtering method is by Call to Action (CTA). Most advertisers in the insurance niche use a target action like Get Quote. Let’s filter the output by this parameter.

As a result, only campaigns and affiliate ads remain in the search results.

The Get Quote CTA filter is no less precise but allows you to keep a larger number of valuable and relevant creatives in the output.

How to make found creatives unique

If you read and analyze the most successful ads long enough, new ad ideas will start coming to you naturally. But even if they don’t, you can simply recombine existing material. Let’s look at the process of making creatives unique using static images as an example.

First, apply sorting by Activity Days to bring the most effective and profitable ads to the top.

As an example, take a couple of ads and simply compile them. To quickly save them, use the Download button.

Next, take one image as the base and insert the slogans or text fragments from the second one into it — at the same time removing the photo of the insurance agent. And to do all this, it’s enough to use even something as simple as Paint.

As a result, you get a completely unique creative in just five minutes — ready to be sent for testing.
It’s the same with videos, but you need to know how to work with editors. The minimum level of unique adaptation is to download a video creative using the same Download button and overlay a different music track. You can also download multiple clips and compile them in an editor — it all depends on your video editing skills.

If you only need images or, conversely, only videos as source material, you can set the appropriate output filter in the spy tool.

In conclusion

As you can see, to create high-quality ads for testing, you don’t need to reinvent anything. Facebook already contains a huge number of valuable ads — all you need to do is study them carefully and, if necessary, make small adjustments to make them unique.

You can easily make ready-made images unique using the Download button and Paint — a basic but already sufficient toolkit for any creative maker. As for videos, there’s no need to worry either: even if your video-editing skills are minimal, Tyver still provides suitable source materials. The platform adds more than 2 million new creatives every day, and thousands of them are related to insurance in the United States alone.