LeadsCon 2025 — Vegas brought the heat (and the leads)

We hit the floor, took notes, asked questions we probably weren’t supposed to and here’s our quick download from this year’s LeadsCon:

- Performance marketing is getting personal

The biggest theme across sessions was that hyper-targeted, high-intent funnels give better results than broad plays. Whether it’s debt, insurance, or home services, first-party data and intent-based segmentation are what everyone's betting on for 2025.

- Snapchat’s not sleeping

The Snapchat Meetup Hub was one of the most active corners at the event!

No for teens anymore - they’re leaning hard into lead gen integrations, especially for verticals like finance and health (can you imagine?) where visual hooks + fast swipeable funnels = conversion gold.

- AI isn't just buzz — it's toolkit material now

From being a source of automated creatives, their testing to intent scoring, AI is becoming part of the stack. If you're not experimenting with it yet, you're probably behind.

Our TL;DR take:

LeadsCon this year wasn’t about “what’s new”, it was about “what works right now.” Test faster, qualify smarter, and don’t sleep on platforms like Snap or TikTok for warm lead entry points.

Can't wait to see you on next events! 

SeeSe