Auto Insurance Affiliate Marketing Guide 2025

Auto Insurance Affiliate Marketing Guide 2025
Auto insurance is a reliable and scalable vertical in affiliate marketing, especially in the U.S., where nearly every driver is legally required to have coverage, creating a massive, evergreen demand. Unlike sensitive verticals, auto insurance faces fewer restrictions on major ad platforms like Facebook, Google, and native ads, making it easier to scale. With high market volume and a broad audience, it's one of the most accessible and profitable niches.

No Limits: Use Your Favorite Traffic Source
One of the biggest advantages of promoting auto insurance offers is their flexibility across multiple traffic sources. Whether paid search, SEO, Facebook, TikTok, native ads, or YouTube — auto insurance fits them all. Email marketing also still plays a role, giving affiliates the freedom to test, optimize, and scale using their preferred channels.

Flexible Offers for Every Strategy
Auto insurance offers two monetization models: Pay Per Call and CPL (Cost Per Lead).
Pay Per Call: You earn based on the call’s quality and duration, with payouts varying by factors like the caller’s state and whether they’re insured. Insured users bring $20–$50, while uninsured callers earn $20 for a 120–180 second call. The average EPC is around $15.
CPL: Affiliates get paid for each lead submitted on the advertiser’s landing page. Payouts range from $10–$12 per lead during peak hours, and about $5 for off-hours. EPCs range from $2–$5.

Check out our actual offers here:

• Auto insurance calls offer - link
• Auto insurance leads offers - link

Important Targeting Notes

• Avoid Senior Audiences (60+): Advertisers prefer not to target seniors.
• California & New York: These states have lower payouts and are not highly valued by advertisers.

Advertising Angles for Auto Insurance Offers
Key angles include:

• “You’re Probably Overpaying”: Highlighting how drivers could save by switching.​
See the example here.
• Savings: Mentioning specific dollar amounts saved annually or on premiums, like “Save up to 50%”.





• Easy Process and Quick Results: Messaging that emphasizes how fast and simple it is to get insurance savings, e.g., “Find your BEST rate in less than 60 seconds”.



• Free and No Obligation: Clarifying that checking rates or calling for a quote is free with no commitment.



• Personal Testimonials: First-person stories, e.g., “I went from $120 to $55 a month with the same coverage!”



Examples of Landing Pages and Prelanders
1. One-Click Prelander for CPL Offers.
These pages typically serve as quick, attention-grabbing entry points before asking for full lead details.

2. Advertorial Page. Advertorials are designed to look like editorial content, blending marketing with informational value (e.g. detailed comparison, addressing common pain points).

3. Comparison Page. These pages typically compare different insurance options or companies to highlight the best deals and features.

4. Lead + Call Offer Pages. For offers that combine lead generation with a pay-per-call model, these landing pages walk users through multiple steps to capture their info and prompt them to call.
Step 1

Step 2

Early Test Results and Key Stats from Facebook Ads and Newsbreak
Our first tests on Facebook for the auto insurance offers have shown promising results. Here’s a breakdown of the statistics we gathered:

• CPM: $31.18
• CPC: $0.43

Other affiliates in the space have reported CPMs ranging from $40 to $60, with some even seeing initial CPMs as high as $150, which typically drops as campaigns mature.

We run a lead+call prelanding page, where out of 10 conversions, we would see 9 being a lead, and 1 being an inbound phone call

Our best-performing creative was a native video featuring a random person on the street winning a Tesla, followed by a pitch for affordable auto insurance. This creative delivered a $30 CPM and an ultra-low $0.30 CPC, proving the power of creative, unexpected storytelling. While we can’t share the exact video, here’s a similar example.

And here’s what we got after testing on NewsBreak:

• CPM: $11.1
• CPC: $0.86

As you can see the CPM figures that we got on Newsbreak are 3 times lower than those on Facebook.

Preferred Consumer Profile
The ideal consumer is:

• Insured: Consumers who already have insurance, but are looking for a better deal.
• Homeowner: Often linked to a more stable financial profile, which makes them more likely to upgrade or change their insurance.
• Married: Couples tend to bundle insurance policies, which increases the likelihood of multiple policy purchases.
• Multiple Policies: More likely to seek discounts through bundling.
• Multi-Car / Multi-Driver: Prime targets for multi-car discounts and better rates.

Restrictions from Advertiser
To ensure compliance avoid using:

• Free Gas Cards / Free Gas Angles
• Carrier Logos (including misspellings of carrier brand names or direct mentions)
• Negative Portrayals of Insurance Companies and Disparaging Language 
• Refund Claims or Cashback Guarantees 
• Unrealistic Savings ($800-$1000 per year unless they are substantiated)
• Cash/Coins/Checks Guarantees
• Government Symbols
• Misleading Car Images (images or videos of stolen personal items from a car, as auto insurance does not cover personal property theft)
• Refund or Rebate Confusion

Ready to Drive Results? Let’s Get Started!
Auto insurance is a booming vertical with endless opportunities for affiliates. Why working with Marketcall on it? Here’s why:

• Both Pay-Per-Call & CPL offers — flexibility for any strategy
• Expert guidance from our dedicated managers
• Weekly payouts, plus daily payouts for top affiliates

Another reason is our Pay Per Call Accelerator Program that we launched for junior webmasters to support them on their way to the TOP. Here’s what they get:

• Access to ad creatives library
• Ready-to-use landing pages
• Weekly calls for tips and insights
• Free traffic and call tracking tool

Apply to join the Pay Per Call Accelerator Program: https://forms.gle/9JyZaVcxs1y7jF858
Want to get started or learn more? Reach out to your Marketcall personal manager, or email us at alex@marketcall.com or konarev@marketcall.com. Let’s accelerate your earnings and take your affiliate game to the next level!